Case Studies
SelectedWork
Real projects. Real outcomes. Every case study is a problem we solved and a result we delivered.
Internal Tool
Next.jsNode.jsPostgreSQLREST APIReact
Challenge
Reality21 was managing hundreds of real estate leads, client interactions, and deal pipelines entirely through manual spreadsheets and WhatsApp. Data was scattered, follow-ups were missed, and leadership had zero visibility into sales performance.
Solution
Built a full-stack enterprise CRM tailored to the real estate workflow — automating lead intake, agent assignment, deal stage tracking, and generating real-time performance reports for management.
Outcomes
- Eliminated 100% of manual spreadsheet tracking
- Lead response time cut from 48 hours to under 2 hours
- Full pipeline visibility for sales leadership
- WhatsApp follow-up notifications integrated